For my summer internship at Live Nation Entertainment working in the digital media department, I hope to gain a better understanding of the different professions that typically fall under the “Communications” major while also meeting and networking with as many people as possible. In terms of what I hope to accomplish, my main objective by the end of the summer is to feel confident in navigating all the different technology platforms used on a day-to-day basis by the digital media group to produce effective worldwide advertising. Additionally, I hope to become fluent and comfortable in making excel data tables for upcoming tour campaigns and hope to have a thorough understand of every type of data metric used to measure a marketing campaign’s success. Although I have clear objectives that I hope to accomplish by the end of the summer, what I hope to take away from my experience at Live Nation stretches far beyond any technical skills I acquire. By the time I leave Live Nation, I hope to have a better sense of what it actually takes to work your way up such a large and diverse company. I want to feel like I gained a realistic understanding of the company’s culture and what it is like to work at a company with so many branches, divisions and heads. I have always seen myself working up the ladder at a big company and eventually reaching a top position, so I hope by the end of the summer I am able to walk away with clarity on whether I want to work my way up or instead be my own boss. Lastly and most importantly, I hope to leave Live Nation with many new relationships and connections that will help me in the future to grow and succeed. If I walk away from the summer knowing a few more people and possessing a few more skills than I did when I came in, I will be very pleased.
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