For my second informational interview, I chose to contact someone I was introduced to through a previous campus ambassador program, but have not been in touch with for some time. She worked as the head marketer for a very successful fashion fitness company, but left the company and now does more freelancer work.
Although my summer as a Public Relations intern was not as fulfilling as I had hoped, I am still interested in understanding other areas of marketing and advertising, as I think I may be able to find a specific path that I would succeed in and enjoy. In addition, this contact is someone that I believe could point me in the right direction.
After speaking with her, I learned that she had been at several different companies, both big and small, working in various positions, some which she valued more than others. What I mostly took away, however, was that the marketing industry is a constantly competing and changing business. It is an industry that keeps everyone on their feet and at the top of their games. This information excited me; with my personality, and working experience, I still think I may find a career in marketing, just maybe not Public Relations.
To finish on an even better note, she was very happy I contacted her and even proposed working opportunities for the future. 🙂