PCI Media has long identified as primarily producing entertainment-education content about social justice, public health, and environmental issues. Recently, they have adopted a wide variety of new roles and are ready to tackle even more. They now can be seen as a production company, communications firm, capacity builder hybrid for the benefit of the world’s underserved. What’s not to love?
This does mean that I am doing things I never imagined. Firstly because they are too interesting and cool for me to have expected and also because I wasn’t even aware PCI was involved in projects like these. The past week has been dedicated to creating a facilitator’s guide for the United Nation’s Wild For Life campaign that will help people put on workshops to teach their communities about combating illegal wildlife trade. I am researching illegal wildlife trafficking, workshop group activity strategies, and more to make something great that has the potential for a wide ranging impact. Additionally, my coworkers and I have been discussing a potential new territory for PCI: gammification, which is using a game or game like elements to influence social behavior change. Imagine the impact if we put a game about sustainable fishing in the classroom of a local fishing community.
PCI is exploring new horizons and I am very happy to be working with them in this part of their journey.