Going into my graphic design internship at Tuleste I expected to primarily offer assistance to the creative team wherever needed. This includes organizing a content calendar, preparing pre-determined content months in advance, updating spreadsheets, and the like. While these activities are major parts of my everyday, my internship has differed greatly from what I anticipated.
While my graphic design internship is definitely on the more creative side, my position requires more analytics and statistics than I expected. For example, I recently analyzed how much website traffic our email blasts generate based on the subject line and time sent out. This was done in order to improve our audience engagement in future emails. Additionally, we often do split testing with online advertisements where one group receives an advertisement for products and another group receives the same advertisement with one change (ex. word changed, different image) and then we check the data to see which is more effective in generating website traffic. Doing so provides insight into what the most effective way is to present our products to potential customers. While these activities are vital to the success of designs I create, I did not expect to do this kind of data analysis.
Additionally, I expected to focus on following the creative directors’ decisions on creating online content; I expected to execute creative ideas rather than provide them myself. However, I have found a lot of creative freedom when it comes to creating content. For example, the creative director constantly asks for my input on what kind of graphics we want to make each given week to promote sales and new products. Additionally, another intern and I were allowed to plan the email blast and social media calendars for the next three months before the creative director approved it. Opportunities like these have provided not only an avenue for expression but also an invaluable opportunity to grow within my career field. I now have clear insight into the industry and have knowledge I can use in future jobs that will make me a successful employee in the work force.