During the fourth week, we focused primarily on preparing for the photoshoot at the castle. Unfortunately, the female models backed out at the last minute, but we still had two male models and a few of Jess’ friends that volunteered to be in the photos. The male models were actually a couple that model full time for big brands such as Burberry. How cool is that!? You’ll see one of them pictured below:
For the shoot, we bought rainbow-colored beverages and poured them into the Vivica Tea Bottles to both promote the product and show our love and support for the LGBTQ community. It was the week of Stockholm Pride, so nearly all of our content last week centered on Pride, especially leading up to the parade. My supervisor, Jess, spent the weekend in Stockholm and attended the massive parade! (On a side note, cutting my supervisor’s purple wig and helping to douse her face in glitter? Definitely not in the job description . . . but fun nonetheless).
Vivica Tea Bottles
When the week returned to a bit of normalcy, my fellow intern began editing and sifting through the hundreds of photos from the week while I started crafting a price list for Midsummer Tea. I put together both a digital PDF version that can be emailed to customers as well as a physical front-and-back copy.
I finished the week by writing a couple of blog posts and crafting the next couple of newsletters. I’m really happy with how the newsletters are turning out and hope to expand our e-list even more in the coming weeks! Jess and I have been going back and forth with ideas about how to increase our contact base. So far, we have posted graphics to Insta Story prompting users to type their email in order to receive a discount off their first purchase. And last week, I also figured out how to add a pop-up to our website.
Her big idea for enticing people to sign up is to create and send a 10-page ebook full of fun recipes, so that’s my project for the fifth week!