In addition to my daily responsibilities as the Bravo & Oxygen Program Planning intern at NBCUniversal, my internship provided me the incredible opportunity to work with a group of other Bravo & Oxygen interns to develop, strategize, research, and market a potential new show for one of the networks. This opportunity not only helped me to get to know some of my fellow interns, but it also allowed me to put my training to a test that culminated in a final presentation to the president of several NBCU Cable Entertainment networks and all of her direct reports.
When we were first notified of this assignment, it seemed very intimidating–we would be put into groups of 3 or 4 and would have to come up with an idea for whichever network we were assigned to. We would then have to come up with a 20 minute presentation covering all aspects of the creation of a new TV show (marketing, digital, development, research, program planning, etc). My group was assigned to come up with a show idea for Oxygen–a true crime network geared towards women viewership; I was immediately excited, as crime storytelling has always excited me.
While I cannot discuss the details of the new show I came up with, I can say that creating it was an incredible process! My team members and I all used our expertise from our own respective departments to create an idea that was crowned winner of the whole competition–which was very flattering coming from the president and all of her direct reports. Even though this assignment could be stressful at times, it was an extremely rewarding experience. I am so happy to have had the opportunity to show my company’s leadership what I learned over my time at NBCU, as well as what could be capable of accomplishing. This was truly a once in a lifetime opportunity that I am so grateful to have experienced.